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For Excellence & Innovation in Service Automation

The Service Automation Framework has been championing Service Automation Best Practices

About the Service Automation Framework

The Service Automation Framework Alliance is an independent body of knowledge for the development and advancement of Service Automation practices and certification.  Service Automation Framework (SAF) is a set of best practices for the automated delivery of services. The concept builds further on the self-service practices of ITIL and IT Service Management. In its current form, the SAF is published as in a series of volumes, covering different processes of service automation.

The Service Automation Framework Alliance (SAFA) is a leading global provider of progressive, vendor-neutral training and certifications programs including the Service Automation Framework curriculum. With a worldwide network of certified trainers, training partners, and testing centers, the SAFA training courses and accreditation programs have become internationally established and further proven through a series of published books, papers, and on-going industry research. The highly modularised format of the Service Automation Framework curriculum allows it to be adapted to various types of training requirements.

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Global Standard for Service Automation

The Service Automation Framework Alliance is an independent body of knowledge for the development and advancement of Service Automation practices and certification.

  • Globallly Accredited – The Service Automation Framework certification programs have been accredited by APMG International

  • Accredited Trainers – Service Automation training courses are administered by trainers with a proven track-record.

  • Continually Updated – The Service Automation Framework is updated by a global team of automation experts.

If you want to contribute to the Service Automation Framework, please let us know and join our community of experts.

Our Values

The Service Automation Framework Alliance (SAFA) is a leading global provider of progressive, vendor-neutral training and certifications programs including the Service Automation Framework curriculum. With a worldwide network of certified trainers, training partners, and testing centers, the SAFA training courses and accreditation programs have become internationally established and further proven through a series of published books, papers, and on-going industry research.

SAFA aims to inspire, promote and develop excellence in Service Automation practices and applications across the globe, leading to outstanding business value through automated services and professional fulfilment of every individual member of the SAFA community.

The initial ideas behind the Service Automation Framework were originally developed by Jan-Willem Middelburg, whilst leading a service automation consulting project for a European insurance company in 2014. The objectives of this project were to automate the service offering of the insurance company and make the services available to end-customers through a self-service portal.

Since the launch of the book, many people and organizations have become involved with the further development of the framework, and a global certification program was developed by APMG International. The Service Automation Framework is now maintained and updated by the Service Automation Framework Alliance, an independent body of knowledge for the advancement of service automation.

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